BaBW, Eat My Verbiage!

An Excerpt from James Lileks' "Open Letter to Bath and Body Works":

For a year I have enjoyed your “Aromatherapy” line of soaps and shampoos. It has nothing to do with the purported therapeutic benefits of the various scents, and we both know that there is no empirical evidence to suggest that slathering myself with these emollients will alter my emotional state in any way. If I find myself tense, coating myself in a thick paste of Orange Ginger moisturizer has no noticeable effect on my life, other than to make me feel unduly damp, and emit squishing sounds when I sit. But the aromas are nonetheless pleasing. If you have set foot in your stores recently, you will notice the accentuated preponderance of floral and spicy scents, as though someone had swabbed the walls with an expensive prostitute.

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